Cookie Policy
Last Updated: June 21, 2026
1. Introduction
Welcome to Cafe Rio ("we," "us," or "our"). This Cookie Policy applies to our website located at caferiotaco.rest and describes what cookies are, how we use them, what types of cookies we deploy, and how you can manage your preferences regarding cookies.
We are committed to being transparent about how we collect and use data related to your visit. This policy should be read alongside our Privacy Policy and Terms of Service, which together govern how we handle your personal information.
Our use of cookies is governed by applicable United States federal and state law, including the Federal Trade Commission Act (FTC Act), and where applicable, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) for users who are California residents.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make websites work more efficiently, to provide functional features, and to collect information about how visitors interact with their websites.
Cookies are created by the web server and sent to your browser, where they are stored. The next time you visit the same website, your browser sends the cookie back to the server, allowing the site to recognize you and remember your preferences or actions.
Cookies can be classified in several ways:
- First-party cookies – set directly by Cafe Rio (caferiotaco.rest)
- Third-party cookies – set by third parties such as Google, Meta (Facebook), or advertising partners
- Session cookies – temporary cookies that expire when you close your browser
- Persistent cookies – cookies that remain on your device for a set period of time or until manually deleted
3. Why Do We Use Cookies?
Cafe Rio uses cookies for a variety of reasons, including to:
- Ensure the website functions correctly and securely
- Remember your preferences and settings
- Understand how visitors use our website so we can improve your experience
- Serve relevant advertisements and marketing content
- Analyze the effectiveness of our marketing campaigns
- Facilitate social media sharing and integrations
- Process online orders and reservations (where applicable)
4. Types of Cookies We Use
4.1 Essential / Strictly Necessary Cookies
These cookies are required for the website to function properly. They enable core features such as page navigation, access to secure areas, online ordering, and shopping cart functionality. Without these cookies, services you have requested cannot be provided. These cookies do not collect any information that could be used for marketing purposes.
4.2 Analytics / Performance Cookies
These cookies collect information about how visitors use our website — for example, which pages are visited most often and whether visitors receive error messages. All information collected by these cookies is aggregated and anonymized, meaning it does not directly identify you as an individual. We use this data to improve the performance and usability of our website.
We use Google Analytics to analyze website traffic and behavior. Google Analytics collects data such as your IP address (anonymized), browser type, operating system, pages visited, and time spent on the site.
4.3 Functional Cookies
Functional cookies allow our website to remember choices you make — such as your language preferences, your location, or customization options — and provide enhanced, more personalized features. These cookies may also be used to remember changes you have made to text size, fonts, and other customizable parts of web pages. The information these cookies collect may be anonymized and cannot track your browsing activity on other websites.
4.4 Advertising / Targeting Cookies
These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks such as Google Ads and Meta (Facebook) with the website operator's permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.
We use Google Ads conversion tracking and remarketing features to serve targeted advertisements to users who have previously visited our website.
5. Specific Cookies We Use
The table below provides details about the specific cookies used on caferiotaco.rest:
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users. | Analytics | 2 years |
_gid |
Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users within a single day. | Analytics | 24 hours |
_gat |
Google Analytics | Used by Google Analytics to throttle request rate. Limits the collection of data on high-traffic sites. | Analytics | 1 minute |
_gcl_au |
Google Ads | Used by Google AdSense and Google Ads for experimenting with advertisement efficiency across websites using their services. Conversion tracking and remarketing. | Advertising | 3 months |
_fbp |
Meta (Facebook) | Used by Meta to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks visits across websites. | Advertising | 3 months |
_fbc |
Meta (Facebook) | Stores the last visit when the user came via a Facebook ad click. Used for conversion tracking. | Advertising | 2 years |
cookieconsent_status |
Cafe Rio (First-party) | Stores the user's cookie consent preferences so the consent notice is not displayed on every page visit. | Essential / Functional | 1 year |
PHPSESSID |
Cafe Rio (First-party) | Preserves user session state across page requests. Essential for website functionality, including online ordering. | Essential | Session |
cart_session |
Cafe Rio (First-party) | Maintains items added to your cart during an online order session. | Essential | Session |
user_preferences |
Cafe Rio (First-party) | Remembers user preferences such as location, language, and dietary filter settings. | Functional | 6 months |
_hjSessionUser |
Hotjar | Assigns a unique ID to a user to help track visitor behavior and generate heatmaps for website improvement. | Analytics | 1 year |
_hjSession |
Hotjar | Holds current session data. Ensures subsequent requests in the session window are attributed to the same session. | Analytics | 30 minutes |
IDE |
Google DoubleClick | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads. | Advertising | 1 year |
NID |
Registers a unique ID to remember preferences and other information, including preferred language and the number of search results to be shown. | Functional / Advertising | 6 months |
This table is updated periodically to reflect any changes in our cookie usage. Please check back regularly for the most current information.
6. Third-Party Cookies and Services
In addition to our own cookies, we work with trusted third-party service providers who may place cookies on your device when you visit our website. These third parties include:
6.1 Google LLC
We use Google Analytics and Google Ads services. Google may use the data collected to contextualize and personalize the ads of its own advertising network. Google's data collection and use is governed by Google's Privacy Policy, available at https://policies.google.com/privacy.
6.2 Meta Platforms, Inc. (Facebook)
We use the Meta Pixel to track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads. Meta's data practices are governed by its Data Policy, available at https://www.facebook.com/policy.php.
6.3 Hotjar Ltd.
We use Hotjar to better understand our users' needs and to optimize our website experience. Hotjar is a technology service that helps us understand our users' experience (e.g., how much time users spend on which pages, which links they choose to click). Hotjar's Privacy Policy is available at https://www.hotjar.com/legal/policies/privacy.
7. How to Manage and Disable Cookies
You have the right to decide whether to accept or reject cookies (other than essential cookies). You can exercise your cookie preferences through several methods described below.
7.1 Browser Settings
Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies, to alert you when cookies are being sent, or to delete cookies that have already been set. The methods for doing this vary from browser to browser. Please refer to your browser's help documentation for specific instructions:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
- Apple Safari: https://support.apple.com/guide/safari/sfri11471/mac
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies
7.2 Opt-Out Tools Provided by Third Parties
You can opt out of specific third-party cookie usage using the following tools:
| Service | Opt-Out Link | Description |
|---|---|---|
| Google Analytics | Google Analytics Opt-out Browser Add-on | Prevents Google Analytics from collecting your data across all websites. |
| Google Ads Personalization | Google Ads Settings | Manage or opt out of personalized advertising by Google. |
| Meta (Facebook) Ads | Facebook Ad Preferences | Manage your ad preferences and opt out of interest-based advertising on Facebook and Instagram. |
| Hotjar | Hotjar Opt-Out | Prevents Hotjar from recording your browsing sessions and collecting usage data. |
| Network Advertising Initiative (NAI) | NAI Opt-Out Tool | Opt out of interest-based advertising from NAI member companies. |
| Digital Advertising Alliance (DAA) | DAA Opt-Out Tool | Opt out of targeted advertising delivered by DAA member companies. |
7.3 Do Not Track (DNT) Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. Our website does not currently alter its behavior in response to DNT signals. However, we respect your right to privacy, and we encourage you to use the opt-out tools listed above.
7.4 Mobile Devices
If you access our website on a mobile device, you may be able to control cookies through your device's privacy settings or through your mobile browser settings. In addition, most mobile advertising networks provide opt-out mechanisms:
- iOS (Apple): Go to Settings > Privacy & Security > Tracking and disable "Allow Apps to Request to Track."
- Android (Google): Go to Settings > Google > Ads and enable "Opt out of Ads Personalization."
8. Impact of Disabling Cookies
Please be aware that disabling or blocking certain cookies may have a significant impact on your experience of our website and the services we are able to offer you. Specifically:
- Essential Cookies Disabled: Core website functionality may be impaired. You may be unable to complete online orders, access secure areas of the website, or use the shopping cart. The website may not load properly.
- Analytics Cookies Disabled: We will be unable to track how visitors use our website, which may limit our ability to improve and optimize the user experience over time.
- Functional Cookies Disabled: Your preferences, such as saved location or dietary settings, will not be remembered between visits. You may need to re-enter your preferences each time you visit the site.
- Advertising Cookies Disabled: You will still see advertisements, but they will be less relevant to your interests. The ads you see may be more generic and less tailored to your preferences or browsing history.
We want to emphasize that disabling non-essential cookies will not prevent you from accessing general content on our website, but it may reduce the quality and personalization of your browsing experience.
9. Your Rights Under U.S. Law
Depending on your state of residence within the United States, you may have specific rights with respect to cookies and other tracking technologies:
9.1 California Residents (CCPA / CPRA)
If you are a California resident, under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), you have the following rights related to the personal information collected through cookies:
- Right to Know: You have the right to know what personal information we collect, use, disclose, and sell, including information collected through cookies.
- Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
- Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information. Some of our advertising cookies may constitute a "sale" or "sharing" of personal information under California law. You can exercise this right by using the opt-out tools listed in Section 7 or by contacting us directly.
- Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
- Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
To exercise your California privacy rights, please contact us using the information provided in Section 11 below.
9.2 Other U.S. State Privacy Laws
Various other U.S. states have enacted consumer privacy legislation that may grant you similar rights. These include, but are not limited to, the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), and the Texas Data Privacy and Security Act (TDPSA). If you are a resident of any of these states, please contact us to exercise your applicable rights.
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, or changes in applicable law. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.
If we make material changes to this Cookie Policy, we may notify you by posting a prominent notice on our website or by other means as required by applicable law.
Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of the updated policy. If you do not agree with any changes, we encourage you to manage your cookie preferences using the methods described in Section 7.
11. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us using the details below:
| Business Name: | Cafe Rio |
| Website: | caferiotaco.rest |
| Email: | [email protected] |
We aim to respond to all inquiries within 30 business days. For California residents submitting privacy-related requests under the CCPA/CPRA, we will respond within 45 days as required by law, with the possibility of a one-time 45-day extension where reasonably necessary.
Governing Law: This Cookie Policy is governed by the laws of the United States of America, including applicable federal regulations enforced by the Federal Trade Commission (FTC) under the FTC Act (15 U.S.C. § 45), and applicable state laws including the California Consumer Privacy Act (CCPA, Cal. Civ. Code § 1798.100 et seq.) as amended by the California Privacy Rights Act (CPRA). Any disputes arising in connection with this Cookie Policy shall be subject to the jurisdiction of the applicable United States courts.